Meridian Dashboard
Making 14 million data points feel like a conversation.
Overview
Meridian's enterprise analytics platform was powerful but hostile. Their churn rate among non-technical users was 67% within the first 90 days. The problem wasn't the data — it was the interface. I redesigned the core dashboard experience to surface insights through progressive disclosure and contextual micro-animations that guide attention without demanding it.
Client
Meridian Analytics
Disciplines
Product Design / UI
The Diagnosis
I spent two weeks shadowing Meridian's customer success team on calls. The pattern was always the same: users would open the dashboard, see 14 widgets competing for attention, and close the tab. The product had no opinion about what mattered. It showed everything equally, which meant nothing felt important.
The Redesign
I introduced a 'single-insight-first' model. The dashboard now opens with one data point — the metric that changed most since the user's last session — displayed at full width with a subtle pulse animation. Everything else lives behind a progressive scroll. Complexity is earned, not imposed.
Impact
Non-technical user retention improved from 33% to 71% at 90 days. Average session duration increased by 2.4x. The UI changes cost zero engineering resources beyond implementation — no new data infrastructure was needed.
